As a critical component of your job search, your LinkedIn Profile is an instrumental tool that can attract employer attention.
However, it must be given the same (or even more!) attention as your resume – with a strategy designed specifically for online reading, social media engagement, and LinkedIn’s search algorithm.
Here are the crucial ways your LinkedIn Profile must be developed as a standalone presentation, not merely an extension of your resume:
1. Develop a LinkedIn-Specific Summary
Most resumes contain a profile or summary section designed for quick reading, with several lines devoted to your brand message and career level. However, a LinkedIn Summary is one of the best places to build engagement and tell employers why they should hire you.
Think of your LinkedIn Summary as a first-person introduction to your career, professional interests, expertise, and passion for your work – similar to a cover letter, but even more to the point. \
Make a brief list of your notable credentials, successes, unique skills, and leadership style, then form short, power-packed sentences about your career journey and qualifications.
This example of a LinkedIn Summary introduction covers job-specific keywords and branding for a hospital COO:
As COO, I oversee all facets of patient satisfaction, healthcare compliance, and community reputation at ABC Hospital, with a drive to satisfy our stakeholders and adhere to the highest standards of care quality.
My influence extends to new service lines, including geriatric care and joint replacements, plus nursing recruitment, accreditation, and physician relationships.
Technology upgrades and digital transformation ensure our healthcare operation stays on the cutting edge, with 32% better efficiency. These changes and other strategic initiatives support our commitment to patient satisfaction and cost savings.
A strong, branded LinkedIn Summary should describe the results of your work and show that you’re ready for the next step in your career.
2. Shorten Text for Readability on LinkedIn
LinkedIn users, like most consumers of online content, respond better to short, concise sentences with plenty of white space. Rather than using all of the text from your resume, you’ll get better results if you condense it, enabling employers to quickly review your Profile for the right skills.
For example, the resume sentence “Grew account volume 32% with new alliance-building strategy, created sales education webinar series, and hired 24 sales executives for national account support” can be transformed into:
– 32% more accounts from alliance-building strategy
– Superior customer service from 24 sales hires trained via new webinars
As you condense your message into tightly written sentences, you’ll find it easier to concentrate on keywords and quantifiable evidence of your talents. As you will see from the next tip, it’s also important to incorporate a strong mix of keywords into each section on LinkedIn.
3. Add More Keywords for Stronger Reception From Employers
Many resumes include long job description and achievement sentences, which are helpful during your interviews. However, you’ll get more attention when you trim these details and strengthen your keyword content on LinkedIn. When you populate your Profile with the right mix of keywords, you can be found and recruited more easily.
For example, employers who seek a Sales leader might look for Contract Negotiations, Salesforce, Lead Generation, or Business Development, while those who want to hire a VP of IT could be looking for Infrastructure, Project Management, or IT Operations.
Take a look at the job descriptions for positions that interest you, and make a list of desired skills that match your expertise. Next, blend these terms in with your experience and use these throughout your LinkedIn Profile.
These examples show how the keywords turnaround, Six Sigma, operations, manufacturing, sales pipeline, consultative sales, and patient care quality are blended into brief success stories for a senior executive, sales candidate, and healthcare leader:
Executed swift manufacturing plant turnaround by increasing operations productivity 32% and bringing in Lean Six Sigma techniques.
Grew sales pipeline 15% in first 30 days using consultative sales techniques.
Set safety-first mandate across ABC Hospital, resulting in patient care quality improvements and high satisfaction rates.
In summary, even a well-written resume isn’t social media-ready – until you’ve taken these actions to tune it for reading and employer searchability on LinkedIn.